Dynamic of Corporate Self-Regulation: ISO 14001, Environmental Commitment, and Organizational Citizenship Behavior, The
This article examines the institutional impact of environmental management systems (EMSs), focusing on ISO 1400 1. It develops a pluralistic framework for thinking about the dynamic of corporate self-regulation that we term the polyphonic model. It argues that the adoption of ISO 14001 can move the firm into a new equilibrium trajectory, which enmeshes together environmental and economic goals and reflects greater sensitivity to ecological concerns. There is a positive reciprocal cycle between the pro-environmental structural changes induced by ISO 14001 and the employees’ attitudes toward the firm and the environment. In order to examine ISO 14001 institutional impact, we conducted a series of interviews with managers and administered questionnaires to employees in 24 Israeli firms with and without certification. The findings indicate that the perceived environmental commitment of certified firms was higher than that of noncertified firms and was higher among employees that perceived the EMS as more highly integrated in the firm. Perceptions of the standard’s integration were also found to be positively correlated with personal environmental commitment. The results also indicate that the increase in the firm’s environmental commitment was positively associated with employees’ organizational citizenship behavior within certified firms. Further indications of the pro-environmental dynamic induced by ISO 14001 were found in the in-depth interviews.
Over the last years, the environmental regulation system has undergone radical changes. Various private normative schemes play an increasingly important role in this new regulatory sphere. One of the main questions raised by this process is whether, and to what extent, private regulatory arrangements can replace public regulation. The question of the efficacy of private regulatory schemes reflects a broader dilemma concerning the circumstances under which firms will take environmental actions that go beyond what is prescribed by law. This article explores this question, focusing on the ISO 14001 environmental management system (EMS), which is the most common voluntary environmental standard in the world (ISO 2008: 10), serving also as the EMS of the EU eco-management and audit scheme (EMAS).1
In exploring the puzzle of the efficacy of EMSs, we draw on a new model of the firm that we term the polyphonic model. According to this model, which is inspired by the writings of Luhmann and Nelson, firms and other organizations are depicted as dynamic, self-organized decision-processing systems, which can accommodate multiple logics and cultural themes. We argue that this model provides a coherent framework for thinking about the way in which different logics intertwine in the context of the modern corporation.
Tags: Environmental Commitment, ISO 14001Filed under: Articles | No Comments »



